About this course

Kick start your life in the fitness industry with the skills and tools to build a successful business and a clear plan to achieve your goals. Beyond your technical knowledge, you’ll also need to promote yourself and your skills to potential customers. Gain some essential business know-how to develop a profitable and successful business. 

The benefits of taking this course

  • You'll be given the tools to start your own business through understanding your market and product
  • Develop a strong sales strategy
  • You'll be given the latest techniques and information
  • You'll understand how to increase your client base
  • You'll have unparalleled student support to help you along your way

This course is part of the Advanced Diploma in Personal Training.

Course details

This is a face-to-face course and is suitable for anyone starting their career in fitness. 

Format: Classroom study

Duration: 8 hours over 1 day.

What you will learn

With this course, you will learn how to win new clients and stand out from your competition. This course will include:

  • How to create a successful business plan
  • Defining you and your product
  • Being self-employed vs employed
  • How to stand out from the competition
  • Recognising your role within the marketplace
  • Lead generation and how to plan promotional campaigns
  • Sales techniques and how to win new clients
  • How to use social media and digital as an effective business tool
How you are assessed
  • No assessment, but you'll need to attend the full course to receive a certificate.
What you will qualify with
  • YMCAfit Business Principles
  • 8 REPs points
  • 7 CIMSPA points
What you need to do this course
  • You don't need any previous qualifications to do this course.
Location and dates


How to book

Call us on 0203 944 2533 (Local rate) to book your course or fill out our request a call back form.

Payment options

We accept debit or credit cards over the phone or in person at our London head office. Our office is open 9am - 5pm, Monday to Friday. This course will need to be paid in full.

Special offer

3 for £350 on selected CPD courses. Offer cannot be used in conjunction with any other promotion. Terms and conditions apply.