Cert. no 9701
When it comes to striking out on our own and forging a career, we all need a little help to get going. We picked our collective brains and consulted with Personal Trainers and other fitness professionals to bring you six tips to build and grow your business. Whether you are a freelance instructor, employed by a gym or a combination of both, there’s something in here to help you.
1. Offer a deal to incentivise bulk session buying
One way to encourage client retention is to offer deals. Something like 12 sessions for the price of 10 can work wonders and it’s a really nice way of giving your customers something in return for their investment in you. Remember happy clients = happy you.
2. Hold group classes and reach more people
Whether it’s once a week or three times a week, running group classes is a great way to start building a community/following for your business. It also gives clients a chance to be social and meet new people which can encourage word of mouth referrals. You can also run it in your local park during the summer, which has the added bonus of giving you the opportunity to promote yourself through branded clothing, leaflets, posters or even a sign with all of your business contact details and offers on.
3. Play to your strengths and discover your niche
To really stand out, you have to be in tune with where your strengths lie and what you are skilled at. There is no use in promoting yourself as an expert in lots of areas, instead you’ll be better served keeping your list small and being an expert in those few things rather than just OK at a lot of things. This will give you more credibility with potential clients and also make you feel more confident about what you can deliver.
4. Offer taster sessions and free consultations
One of the best ways to get clients in front of you is to offer a free consultation and taster session. Not only is it a great way to get to know your client a bit better, but it is also perfect for them to see if they like you and your coaching style. Yes, it will be an investment of your time, for free, without any guaranteed income off of the back of it, but more often than not people will sign up with you, especially if you are using tip number one to incentivise them.
5. Create your own website and use social media
Whilst word of mouth is a powerful tool, you cannot rely on it alone. You will need to get yourself out there in a number of ways. A low cost but very effective way to do this is to have your own website, with a bit about you, your skills/qualifications, where you are based, how much you cost and how to get in touch. Combine this with social media and you not only have a platform to put yourself out there but when you do grab someone’s interest, they can also easily visit your website and find out all about you.
6. Be professional, presentable and offer a fantastic service at all times
Sounds like a no brainer, but you’ll be surprised how many people start to get comfortable with clients and spend large portions of the session on their phones or just looking uninterested and bored. This is a big turn off for your clients, remember they are paying their hard-earned money to train with you so make sure you are on top form and aim to provide a fantastic, motivating and engaging service each and every time.
By Theo Brenner-Roach